Prof. Akunyili, Minister for Information & Communications in Nigeria, has confirmed the Ministry’s support for the inaugural Nigeria Com congress, which will take place in the new Eko Centre, Lagos, Nigeria, on 28th and 29th September 2010.
Nigeria Com is launching this September thanks to popular demand from the telecommunications industry in the region; consequently, West & Central Africa Com (held in Abuja, Nigeria in 2008 & 2009) has moved to Dakar in Senegal, and a new, dedicated Nigeria Com event is landing in Lagos – the business capital of Nigeria. Nigeria Com is the annual event dedicated to the communications market of Nigeria, the largest in Africa, and is the meeting place for operators (fixed, mobile, wireless), ISPs, regulators, investors and vendors from the region to debate the future of telecommunications in this market and to meet their peers.
Hon. Minister Prof. Akunyili will officially open the keynote on Day 1 of the congress and will give an official address on the Nigerian government’s objective of creating an environment that is favourable to the sustainable development of Nigeria’s telecommunications industry.
Over 700 participants are expected in Lagos for Nigeria Com, representing the whole telecommunications sector. The event comprises a high-level conference with 8 C-level representatives from Nigerian operators, including: MTN Nigeria, Zain Nigeria, Etisalat Nigeria, Globacom Nigeria, Starcomms Nigeria, Pinet Informatics, ZOOM Telecom Nigeria, ipNX Nigeria, GiCell Wireless and others. Over two days, they will discuss operators’ strategies and new technologies for broadband, value-added services, local content, and subscriber acquisition.
In addition, an exhibition will showcase the latest innovations from over 50 telecoms companies present in the region and internationally, and will offer many opportunities to network, share ideas and make business contacts.
About Nigeria com
Nigeria is Africa’s leading telecoms market in terms of subscriptions and one of the most dynamic thanks to its healthy competition levels, its unified licensing regime and the high level of investment it attracts from local and international companies alike.
Mobile penetration is higher than the African average at over 40% which still leaves plenty of room to grow, in particular in the rural areas. Competition is fierce among the country’s operators, led by MTN and Zain as well as smaller and newer players, whether GSM or CDMA based. Network coverage and quality of service are major priorities for all operators, who are investing heavily on their infrastructure.
The broadband market is buzzing, with competition between the country’s numerous ISPs, the mobile operators offering data over 3G, and the wireless broadband players using technologies such as WiMAX. The market will be given a boost by the arrival of the two new international submarine fibre optic cables linking West Africa to Europe and South Africa, which will enable operators to offer cheaper and more reliable services. The unified licensing regime enables the development of converged operator models and the offering of triple play services, which will help develop internet usage and increase revenues for operators.
As operators are expanding, they are looking at more cost-effective solutions to retain their margins. Outsourcing is a key issue in the market, as well as infrastructure sharing – a number of Nigeria-based companies successfully offer tower-sharing services.
All in all this burgeoning economy offers huge potential and in a continent where face-toface is the all important lubricant for business transactions this event is a must-attend.