United Kingdom on Friday will wake up to a new era of i-phone fever as the world wakes up to Apples new device which was launched last week. The much talked about I-Phone5 hit the market in style in most World cities especially Unioted Kingdom, Ausralia, Japan and many more.
Indications on Thursday evening from major UK mobile phone network are of great expectations and distribution pressures as staff members are busy sorting out distribution networks to live up to the high demand by phone lovers.
A T-mobile customers service speaking to this writer claimed there was no time to spare on other discussion other than I-phone 5 with demand surging tremendously across the country.
As stores open for business on Friday at 9’oclock, many stores may find it difficult to cope with the high demand of the new device, just as the case unfolds in many parts of the world.
The latest iPhone goes on sale at 8am on Friday morning and is already guaranteed to be a best-seller with the company reporting pre-orders around the world of two million in just 24 hours and adding that demand has been so great that many customers will not get their handsets until October.
The phone, which is thinner and lighter than previous models and can use the newly-announced 4G network, will cost from £529 with the 32GB model selling for £599 and the 64GB version costing £699.
The launch of new Apple products traditionally draw impressive queues at the brand’s stores, with first-time campers joining veterans who are willing to sleep rough for up to a week to be one of the first to own the latest piece of technology. Same scenario was recorded around many parts of the world.
The new phone – which was unveiled last week – went on sale first in Australia when stores opened at 8.00am on Friday.
Long lines marked the phone’s debut in Sydney, with an estimated 600 people queuing around the block and customers limited to buying a maximum of two phones.
Most of those waiting were aficionados already hooked on Apple’s earlier iPhones and best-selling iPad tablet computers.
“I feel like if I leave it at home, I go a bit crazy,” James Vohradsky, a 20-year-old student said of his current iPhone.
“I have to drive back and get it. I can’t do my normal day without it,” said Vohradsky, who had queued for 17 hours with his younger sister.
About 100 people queued outside Telstra’s Sydney CBD shop, which is across the road from Apple.
Kristin Johnson from Ashfield, Sydney, began the line outside the Telstra shop on Thursday at 5pm. She was also the first person to queue for the iPad at Telstra Bondi Junction.
Telstra said it expected shortages in some stores and advised buyers to check with their local outlets.
“It’s depends where people are,” a spokesman said.
An Optus spokesperson said customers who had pre-ordered could pick up their phones at pre-selected times throughout the day.
Optus has offered the iPhone 5 at a starting price plan of $48 a month, for the 16GB handset, including 200MB of data. It has priced the 64GB unit at $129 with 4GB data.
Vodafone will charge $6 for the 16GB handset on a $60 monthly plan with 1GB data, while Telstra’s plans start at $67. Pricing for the handset outright starts at $799 for the 16GB model, rising to $899 for 32GB and $999 for 64GB.
California-based Apple has booked more than 2 million pre-orders for the device in the first 24 hours, double the first-day sales of the previous iPhone 4S.
Some analysts expect Apple to sell up to 10 million iPhone 5 models in the remaining days of September.
The new phone has a larger, 4-inch screen and is slimmer and far lighter than the previous model. The iPhone 5 supports the faster 4G network and also comes with a number of software updates, including Apple’s new in-house maps feature.
The new maps feature, however has been criticised by some users for a number of geographical errors, missing information and a lack of features.
Vohradsky said the lack of mobile payment chip was also “a bit of a letdown”. Apple did not embed Near Field Communication technology used to turn cellphones into mobile wallets into the iPhone 5.
The iPhone is Apple’s highest-margin product and accounts for half of its annual revenue. Apple has said it will make initial deliveries of the iPhone 5 on Friday in the United States and most of the major European markets, such as France, Germany and the United Kingdom. The phone then goes on sale on September 28 in 22 other countries.
Apple plans to sell the new phone in 100 countries by the end of the year. Australia is in the first wave of countries to sell the handset from Friday, along with the US, Canada, France, Germany, Hong Kong, Japan, Singapore and Britain.
Influential reviewer Walt Mossberg labelled it the best smartphone on the market but criticised the mapping application.
The latest iPhone comes as competition in the smartphone market has reached a fever pitch with Apple up against phones that run on Google Inc’s Android software. Android has become the most-used mobile operating system in the world, while Apple’s key supplier and rival, Samsung Electronics, has taken the lead in smartphone sales.
Sources:The Australian Financial Review? and The Telegraph